In order to apply for our affiliate program, you will need to read, understand and accept these terms and conditions. If you do not agree with the terms and conditions do not continue with your application. Should you have any questions regarding our affiliate program please contact [email protected] for further information.

1. Agreement

1.1 This document (the "Agreement") outlines the terms and conditions agreed between us, BetTOM - Bet Tom Ltd (company number 15228173), having its registered address at 3a Kingfisher Court, Uckfield, UK, TN22 1QQ (referred to herein as "BetTOM", "BetTOM Affiliates", "we" "us" or "our") and you (referred to herein as "you", "your" or "affiliate"), in respect to your application to join our affiliate program and to promote the bettom.com website and our services.

1.2 BetTOM Affiliates reserves the right to update or modify this Agreement by notice to your email address 5 (five) days prior to any changes being implemented and presented online on the website within the Terms and Conditions section. Should you not agree to the changes you are required to terminate this Agreement in accordance with the terms within this agreement. Details of any changes to these Terms and Conditions will be published in Clause 15 within this agreement and found on the BetTom Affiliate site here. If you continue to participate in our affiliate program after changes to the agreement have been posted this will be constituted as a binding acceptance of such changes by you.

1.3 In order to join our affiliate program you are required to accept our Terms and Conditions as well as submitting a completed online application form. BetTOM Affiliates determines at its sole discretion whether or not to accept your application for our affiliate program. Our decision is final and no appeal will be granted. Once we have reached a decision in regards to your application, we will notify you by email informing you of whether you have been accepted as our affiliate or not. Upon a successful application you will be bound by these Terms and Conditions set out in this agreement when marketing and promoting the BetTOM website and services. BetTOM Affiliates will email you with further information upon acceptance of your application.

2. Definitions

In this Agreement unless the context otherwise requires:

"Affiliate" means you, the person or entity, who applies to participate in the Affiliate Program.

"Sub-Affiliate" means an individual and/or entity that an Affiliate directs in any appropriate manner to BetTOM Affiliates and who can be linked to the Affiliate's unique Affiliate account / identity, which person or entity becomes an Affiliate of BetTOM Affiliates.

"Affiliate Program" means the collaboration between you and us whereby you will promote the BetTOM Website and create the Links from the Affiliate Website(s) to the BetTOM Website and thereby be paid a commission as defined under this Agreement depending on the traffic generated to the Website(s) subject to the terms and conditions of this Agreement.

"Affiliate Website(s)" means one or more websites on the Internet which are maintained and operated by the Affiliate.

"Confidential Information" means all information about us which is not publicly known and that is disclosed (by whatever means) by us to you.

"Net Generated Revenues (NGR)" means the sum of BetTOM's net revenue generated by all your referrals in the space of a calendar month.

"Net Revenue", calculated on a monthly basis, means the monthly Gross Revenue less costs, which includes but is not limited to: taxes, betting duties, third party commissions/fees for providing games and game software etc, financial transaction fees, bonuses, "loyalty rewards", rakeback, cashbacks and charge backs.

"Intellectual Property Rights" means any and all patents, trademarks, service marks, designs, trade, business or domain names, goodwill associated with the foregoing, e-mail address names, copyright including rights in computer software (in both source and object code) and rights in databases (in each case whether registered or not and any applications to register and rights to apply for registration of any of the foregoing), rights in inventions and web-formatting scripts (including HTML and XML scripts), know-how, trade secrets and other intellectual property rights which may now or in the future subsist in any part of the world including all rights of reversion and the right to sue for and recover damages for past infringements.

"Referred Customers" means Customers who have no prior account with Our Website, and have signed up for an account with us with your affiliate tracking code attached.

"New Depositing Player" means a New Customer / Player who has made a first minimum deposit with BetTOM where this is used for bona fide transactions with an ultimate aim to establish and enter into a normal commercial relationship with BetTOM within the framework of the Business. The customer registration and the first deposit do not have to be simultaneous.

"Revenue Share" means the percentage share the affiliate will earn from the Net Generated Revenues created by his Referred Customers.

"Your Website" the website which you notify us on the Affiliate Sign up Form.

"Prohibited Materials" means content, works or other materials that the Company determines (acting reasonably) constitute:

a) indecent, obscene, pornographic or lewd material.

b) material that breaches any applicable laws, regulations, or legally binding codes.

c) material that infringes any third-party intellectual property rights or other rights.

d) material that is offensive or abusive, or is likely to cause annoyance, inconvenience or anxiety to another internet user.

e) computer viruses, spyware, trojan horses or other malicious or harmful routines, programs, or software; and/or

f) spam or bulk unsolicited email.

"CPA" – means "cost per acquisition". "Acquisition" shall mean the first time deposit ("FTD") of the referred player:

"Reward Plan" – shall mean the CPA commission paid to the Affiliate for the FTD of the referred player.

In the case of a Reward Plan with a CPA element, the Company reserves the right to withhold any payments of the Reward Plan for any customer accounts including, but not limited to, bonus abuser customer accounts, suspended and/or closed customer accounts, customer accounts suspended and/or closed due to fraud, customer accounts subject to self-exclusion or any other customer account which the Company in its sole discretion deems it necessary to suspend and/or close.

3. Linking

3.1 The Links provided to you by BetTOM Affiliates should be displayed and used by you in the manner agreed between you and us and you shall not change the form, location or operation of the Links without BetTOM Affiliates's prior written consent.

3.2 You shall ensure that you do not place any Links on pages of the Your Website aimed at persons under the age of 18 years.

3.3 In the event that you wish to place the Links on websites other than the Your Website, you must first obtain BetTOM Affiliates's written consent.

3.4 If we discover that your use of any Link is not in compliance with the terms of this Agreement, we shall be entitled to take such measures as to render inoperative the Links used by you and to immediately terminate this Agreement without notice to you (see 13.2).

4. Revenue Share And Net Generated Revenue Calculations

4.1.1 Unless agreed otherwise the default revenue share is calculated according to the following structure:

Revenue Share 35%

4.1.2 The Revenue Share model stipulated in 4.1.1 always applies for the Casino and Sports Betting products.

4.2 Net Generated Revenue is calculated according to the following terms for each of BetTOM's products:

a) NGR from Sports Betting is calculated as, the figure resulting from the calculation of the betting revenues generated by your referred Customers actually received by us less the winnings, taxes and administration costs. 

b) NGR from Casino is calculated as, the sum total of all your referred Customers' gross bets less payouts (as calculated by Our Website), less taxes and administration costs. 

We retain the right to change the REVENUE SHARE AND NET GENERATED REVENUE percentage and method of calculation of Revenue Share as we wish in accordance with clause 1.2

5. Forbidden Practices

5.1 You may not in any way offer added rewards of any kind to your Referred Customers without BetTOM Affiliates's prior written consent. If BetTOM Affiliates deems you to be in breach of this condition, BetTOM Affiliates may terminate your affiliate agreement and not pay you any further Revenue Share from your Referred Customers (see Term 13.2).

5.2 Neither you nor your direct relatives (spouse, partner, parent, child or sibling), may under any circumstance receive any Revenue Share on your own or direct relatives' customer account.

5.3 You are forbidden to in any way modify, redirect, suppress, or substitute the operation of any button, link, or other interactive feature of the BetTOM Affiliates or Bet Tom websites.

5.4 You are forbidden to attempt to artificially increase monies payable to you by BetTOM Affiliates.

5.4A You are forbidden to bid on BetTOM's brand terms (including bettom.com) in any paid search or PPC advertising.

5.4B You are forbidden to increase or seek to increase the number of Payment Trigger events using any fraudulent or deceptive method.

5.4C You are forbidden to register any domain name similar to bettom.com.

5.4D You must not include any Prohibited Materials on the Affiliate Website, or include any hyperlink to any Prohibited Materials on the Affiliate Website.

5.5 You and your Sub-Affiliates shall at all times comply with all the applicable Gaming laws and regulations, including the Gambling Commission's Licence Conditions and Codes of Practice and all Data Protection laws and regulations, including but not limited to the European Directive 2002/58/EC, the General Data Protection Regulation (GDPR) (EU) 2016/679 and any legislation and/or binding regulations implementing or made pursuant to them.

In particular:

a) You may not in any way advertise to customers which did not expressly and clearly consent to receive marketing communications, or which consent you didn't store and are not able to prove anytime, or to customers which data have been processed in breach of any Data Protection laws and regulations

b) Every email shall clearly indicate it originates from You and not from us.

c) Every marketing email shall contain a clear link to unsubscribe from further marketing emails.

5.6 We reserve the right to terminate the Agreement immediately with no notice if, in our reasonable opinion, you have breached any gambling advertising rules or any Data Protection laws and regulations.

5.7 When advertising to customers in Great Britain, you shall abide by the rules for gambling advertising as defined by the Committees of Advertising Practice (CAP and BCAP) and upheld by the Advertising Standards Authority (ASA). You will ensure that marketing communications, particularly in relation to free bet and bonus offers do not amount to or involve misleading actions or misleading omissions. Marketing communications that include a promotion must provide as such information about significant conditions as practicable within the advert itself, and with sufficient prominence. Where the advert is genuinely limited by space (banner advertisement) significant conditions must be displayed no further than one click away from the advert itself. Examples of free bet or bonus offers which may not comply with legislation include: the promotion does not provide supporting information on the terms and conditions of the offer or provides it with insufficient prominence for example only visible once scrolled down; when clicked, advertising banners take a customer direct to the join or login section of the website, without providing terms and conditions of the offer; significant information may only be available 'below the fold' on a web page or email and a customer may only be aware that terms and conditions apply if they actively scroll to the end of a webpage or similar. The above requirements are applicable to all forms of marketing communication, including social media and other forms of advertising such as newspapers. We reserve the right to terminate the Agreement immediately with no notice if, in our reasonable opinion, you have breached the gambling advertising rules as defined by Committees of Advertising Practice (CAP and BCAP) and upheld by the Advertising Standards Authority.

6. Paid Search Affiliate Advertising

Affiliates who use paid search advertising on behalf of Bet Tom Limited must:

a) Treat ad copy as an advertisement in its own right: include 18+ and, where an offer is mentioned, its significant conditions. If these cannot fit within the platform’s character limits, the ad must not refer to the offer.

b) Not bid on Bet Tom brand terms.

c) Target campaigns to Great Britain only, apply the platform’s 18+ age targeting, and exclude audiences associated with vulnerability or problem gambling

d) Hold and maintain any gambling advertiser certification the platform requires (e.g. Google Ads gambling certification)

e) Submit on request, copies of gambling advertiser certification, negative keyword lists and read only access to the relevant as accounts (or supply search term and placement reports on request).

f) Pause any campaign, ad or keyword immediately relating to BetTOM on request.

7. BetTOM Affiliates's Obligations

7.1 BetTOM Affiliates shall supply you with the Links for inclusion on the Your Website and may update such Links from time to time.

7.2 BetTOM Affiliates shall use its best endeavors to ensure that whenever a Referred Customer signs-up with Betto through your affiliate link with your tracking code attached the relevant Customer is identified as originating from the Your Website. However, BetTOM Affiliates shall not be liable to you in any way if BetTOM Affiliates is unable to identify a Customer as originating from Your Website.

8. Payment

8.1 Qualifying payments will be made by the last day of every calendar month.

8.2 The minimum sum for a monthly payment to an affiliate is GBP 100. If a Revenue Share does not exceed GBP 100, BetTOM Affiliates shall be entitled to withhold and carry forward such sum until the end of the first calendar month in which the Revenue Share (including such carried forward sum) exceeds GBP 100, at which time payment shall be made. For the avoidance of doubt, you will only receive a payout when there is a positive balance and it is greater than GBP 100 in any given month.

8.3 If an Affiliate's Revenue Share for a particular calendar month is negative, such negative amounts shall be carried forward to the subsequent month(s).

8.4 BetTOM Affiliates shall provide you with statements accessible through your personal affiliate page, https://bettomaffiliates.com/, detailing the Referred Customers and your share of Net Generated Revenues.

9. Intellectual Property

9.1 BetTOM Affiliates grants you a non-exclusive and worldwide license to display the BetTOM brand features and related content (the "BetTOM Affiliates Content") during the Term solely for the purposes of the display of the Links by you on the Your Website as set out in this Agreement and in accordance with BetTOM Affiliates's guidelines as may be provided to you from time to time. All intellectual property rights and any goodwill arising in the Links and in all betting products, associated systems and software relating to the services provided by BetTOM to its customers from time to time shall remain the property of BetTOM Affiliates. You are not permitted to alter or modify in any way the BetTOM Affiliates Content without the express prior written consent of BetTOM Affiliates.

9.2 You agree that the Your Website shall not resemble in any way the look and/or feel of BetTOM's website, nor will you create the impression that the Your Website is the BetTOM website (or any part thereof).

10. Warranties

10.1 Each party to this Agreement represents and warrants to the other that it has, and will retain throughout the Term all right, title and authority to enter into this Agreement, to grant to the other party the rights and licences granted in this Agreement and to perform all of its obligations under this Agreement.

10.2 You warrant that you have obtained and will maintain in force all necessary registrations, authorisations, consents and licences to enable you to fulfill your obligations under this Agreement.

11. Disclaimer

We make no representation that the operation of the BetTOM Affiliates or Bet Tom websites will be uninterrupted or error-free and we will not be liable for the consequences of any interruptions or errors.

12. Indemnity

You are solely responsible for any marketing initiatives you and/or any of your Sub-Affiliates conduct, including, without limitation, compliance of such initiatives with the applicable legal and regulatory requirements.

You (the "Indemnifying Party") shall indemnify on demand and hold harmless BetTOM Affiliates and each of BetTOM's associates, officers, directors, employees, agents, shareholders and partners (the "Indemnified Party") from and against any and all losses, demands, claims, damages, costs, expenses (including without limitation consequential losses and loss of profit, reasonable legal costs and expenses and VAT thereon if applicable) and liabilities suffered or incurred, directly or indirectly, by the Indemnified Party in consequence of any breach, non performance or non observance by you and/or any of your Sub-Affiliates of any of the obligations or warranties on the part of the Indemnifying Party contained in this Agreement or of any applicable laws or regulations.

13. Exclusion Of Liability

13.1 Nothing in this clause 12.1 shall limit BetTOM Affiliates's liability for death or personal injury resulting from BetTOM Affiliates's negligence or for fraud.

13.2 BetTOM Affiliates shall not be liable, in contract, tort (including without limitation negligence) or in any other way for: loss of revenues, profits, contracts, business or anticipated savings; or any loss of goodwill or reputation; or any indirect or consequential losses in any case, whether or not such losses were within the contemplation of the parties at the date of this Agreement, or any other matter under this Agreement.

13.3 The liability of BetTOM Affiliates shall not, in any event, exceed the sum of the total monies paid by BetTOM Affiliates to you over the 6 month period preceding the date on which such liability accrued.

14. Term

14.1 This Agreement shall start on the date that we notify you that your application has been successful in accordance with clause 1. This Agreement shall continue thereafter unless and until terminated by either party upon 30 days written notice.

14.2 If you are in material breach of your obligations within this agreement, BetTOM Affiliates may bring the term to an end with immediate effect; and cease to pay you any further Revenue Share on you Referred Customers, by written notice to you.

14.3 In the event that a referred customer has had no activity for a period exceeding 12 months, this customer will no longer be deemed as your referral and you will no longer be entitled to any further Revenue Share from any future revenues created by this player.

15. Your personal information

We are required by law to comply with data protection requirements in the way in which we use any personal information collected from you. We therefore take very seriously our obligations in relation to the way in which we use your personal information. To learn how we use your personal information please read our Privacy Policy.

16. General

16.1 This Agreement constitutes the entire Agreement and understanding of the parties and supersedes any previous agreement between the parties relating to the subject matter of this Agreement. Nothing in this clause shall operate to limit or exclude any liability for fraud.

16.2 If any provision of this Agreement shall be found by any court or administrative body of competent jurisdiction to be invalid or unenforceable, such invalidity or unenforceability shall not affect the other provisions of this Agreement which shall remain in full force and effect.

16.3 Any notice given or made under this Agreement to BetTOM Affiliates shall be by email to the relevant email [email protected]. BetTOM Affiliates shall send you any notices given or made under this Agreement to the email address supplied on your application form or such other email address as notified by you to BetTOM Affiliates.

16.4 Nothing in this Agreement is intended to create a partnership between the parties, or to authorise either party to act as agent for the other, and neither party shall have authority to act in the name or on behalf of or otherwise to bind the other in any way.

16.5 Neither party shall make any announcement relating to this Agreement nor its subject matter without the prior written approval of the other party except as required by law or by any legal or regulatory authority.

16.6 The validity, construction and performance of this Agreement (and any claim, dispute or matter arising under or in connection with it or its enforceability) shall be governed by and construed in accordance with the laws of England and Wales. Each party irrevocably submits to the exclusive jurisdiction of the courts of England and Wales over any claim, dispute or matter arising under or in connection with this Agreement or its enforceability.

16.7 In case of any discrepancy between the meanings of any translated versions of this Agreement, the meaning of the English Language version shall prevail.

17. Changes To This Agreement

This Agreement was last varied or otherwise amended on 2nd November 2026.